Marketing manager (12 month maternity cover)

Recruiter
Intelligent People Ltd
Location
London
Salary
50000.00 GBP Annual + GBP40000 - GBP50000 per annum + benefits
Posted
31 Jul 2017
Expires
28 Aug 2017
Sector
Sales
Contract Type
Permanent
Joining an eCommerce business based in West London the role of Marketing Manager (12-month maternity cover) offers you the opportunity to lead the strategy and execution of key acquisition channels, driving new customer growth for the business.

You will be joining the business as they enter an incredible growth phase with a rebrand pending and the development of new customer segments. The Marketing Manager / Digital Marketing Manager / Campaigns Manager Acquisition Marketing Manager will be a 12 month maternity cover initially.

The role of Marketing Manager / Digital Marketing Manager / Campaigns Manager Acquisition Marketing Manager will:
*Lead the strategy of acquisition marketing channels including Offline advertising (Door drops, Direct mail, Inserts), TV, Online Affiliates and Partnerships. Execute implementation of strategy to maintain high standards achieved by current practices
*Responsible for achieving acquisition KPIs such as sales volumes, quality of sales (expressed by retention metrics) and CPA
*Review and optimise strategy and execution on a weekly basis, according to channel performance and wider business objectives
*Reporting:
oPerformance: Reporting performance on a weekly basis during weekly acquisition meetings
oActivity management and strategy on a weekly basis
oYou will be managing a Junior Marketing Executive who will support you primarily with partnerships but with expectations to support across other activities as well
*Guarantee and improve scalability, efficiency and quality of all channel activity via:
oEnsure all activity is relevant to the target audience and is consistent with our brand
oBuild and maintain fantastic relationships with our strategic partners, media agencies and other relevant external parties and get the best out of them
oAnalyse channels from a conversion perspective and identify ways to improve conversion journey
oMaintain a clear briefing process for internal stakeholders, agencies and third party suppliers
oMonitor and update marketing materials, messages and placements for quality and accuracy

The role of Marketing Manager / Digital Marketing Manager / Campaigns Manager Acquisition Marketing Manager will bring experience in:
*Proven experience in a marketing related role background (e.g. acquisition marketing, partnership marketing, online/digital marketing, marketing operations)
*Not afraid of working with numbers and Excel
*Demonstrated experience using marketing metrics to drive business decisions
*Efficient and result oriented working style
*Previous practical work experience within a startup and / or in the field of marketing for digital brands is a big plus

Intelligent People is a specialist Marketing Manager Recruitment Agency

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